Privacy policy

Privacy Policy

1. Data protection at a glanceatenschutz auf einen Blick

General remarks

The following statements provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data by which you can be personally identified. For detailed information on the subject of data protection, please refer to our Privacy Policy set out below this text.

Data collection on this website

Who is responsible for the data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the “Information about the controller” section in this Privacy Policy.

How do we collect your data?

One way in which your data is collected is by you providing it to us. This can be, for example, data that you enter in a contact form.

Other data is collected by our IT systems automatically or with your consent when you visit the website. This is mainly technical data (e.g. Internet browser, operating system or time of page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure error-free provision of the website. Other data may be used to analyse your user behaviour.

What rights do you have regarding your data?

You have the right to receive information free of charge and at any time about the origin, recipients and purpose of your stored personal data. You also have a right to request the rectification or erasure of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data in certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time with regard to this and other questions on the subject of data protection.

Analysis tools and third-party tools

When visiting this website, your browsing behaviour may be analysed for statistical purposes. This is mainly done with what are known as analysis programmes.

Detailed information about these analysis programmes can be found in the following Privacy Policy.

2. Hosting

We host the content of our website with the following provider:

Hetzner

The provider is Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, Germany (hereinafter “Hetzner”).

For details, please refer to Hetzner’s privacy policy: https://www.hetzner.com/de/rechtliches/datenschutz.

The use of Hetzner is based on Art. 6(1)(f) GDPR. We have a legitimate interest in ensuring that our website is presented as reliably as possible. If corresponding consent has been requested, the processing is based exclusively on Art. 6(1)(a) GDPR and section 25(1) German Telecommunications-Telemedia Data Protection Act (TTDSG), insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g. device fingerprinting) as defined by the TTDSG. The consent can be revoked at any time.

Data processing

We have concluded a data processing agreement (DPA) for the use of the above service. This is a contract required under data protection law that ensures that the processor only processes the personal data concerning our website visitors in accordance with our instructions and in compliance with GDPR.

3. General notes and mandatory information

Privacy Policy

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this Privacy Policy.

When you use this website, various personal data is collected. Personal data is data via which you can be personally identified. This Privacy Policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission on the Internet (e.g. communication by email) may be prone to security loopholes. Complete protection of the data from access by third parties is not possible.

Note about the controller

The controller for this website is:

intros Medical Laser GmbH
Rudolf-Diesel-Straße 3
37308 Heilbad Heiligenstadt, Germany

Phone: +49 (0) 3606 6570-50
Email: info@intros.de

The controller is the natural or legal person who alone or jointly with others determines the purposes for and means by which the personal data is processed (e.g. names, email addresses, etc.).

Storage duration

Unless a more specific storage period is stated within this Privacy Policy, we will retain your personal data until the purpose for processing the data no longer applies. If you file a justified request for erasure or revoke your consent to data processing, your data will be erased unless there are other legally permissible grounds for us storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the data will be deleted once these reasons no longer apply.

General information about the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, insofar as special categories of data pursuant to Art. 9(1) GDPR are processed. In the event of explicit consent to the transfer of personal data to third countries, the data processing is also carried out on the basis of Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or to the access to information in your terminal device (e.g. via device fingerprinting), the data processing is also carried out on the basis of section 25 (1) German Telecommunications-Telemedia Data Protection Act (TTDSG). The consent can be revoked at any time. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, we process your data if this is necessary for the fulfilment of a legal obligation on the basis of Art. 6(1)(c) GDPR. Data processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6(1)(f) GDPR. Information on the relevant legal basis in each individual case is provided in the following paragraphs of this Privacy Policy.

Data protection officer

We have appointed a data protection officer.

IITR Datenschutz GmbH
Dr. Sebastian Kraska
Marienplatz 2
80331 Munich, Germany

Phone: +49 (0) 89 18917360
Email: email@iitr.de

Note on data transfer to the USA and other third countries

Among other things, we use tools from companies based in the USA or other third countries that are not secure under data protection law. When these tools are active, your personal data may be transferred to and processed in these third countries. Please note that no level of data protection comparable to that in the EU can be guaranteed in these countries. For instance, US companies can be obliged to hand over personal data to security authorities without you being able to take legal action against this as the data subject. It cannot therefore be ruled out that US authorities (e.g. intelligence services) process, analyse and permanently store your data located on US servers for surveillance purposes. We have no influence over these processing activities.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke previously granted consent at any time. The revocation will not affect the lawfulness of the data processing carried out up to the point of revocation.

Widerspruchsrecht gegen die Datenerhebung in besonderen Fällen sowie gegen Right to object to the collection of data in special cases and to direct marketing (Art. 21 GDPR)

IF THE DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS.    THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU RAISE AN OBJECTION, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR FOR THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS (OBJECTION UNDER ART. 21(1) GDPR)

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF THE PERSONAL DATA IN QUESTION FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU RAISE AN OBJECTION, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21(2) GDPR)

Right to lodge a complaint with the competent supervisory authority

In the event of breaches of GDPR, data subjects shall have a right of appeal to a supervisory authority, in particular in the Member State of their habitual residence, place of work or the place of the alleged breach. The right of appeal is without prejudice to any other administrative or judicial remedy.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in performance of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.

Information, correction and erasure

Within the framework of the applicable legal provisions, you have the right of access to information at any time and free of charge about your stored personal data, its origin and recipient and the purpose of the data processing and, if applicable, a right to rectification or erasure of this data. You can contact us at any time about this and any other questions you may have about the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restrict processing exists in the following cases:

  • If you contest the accuracy of your personal data held by us, we will usually need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
  • If your personal data is/was processed unlawfully, you can request the restriction of data processing instead of erasure.
  • If we no longer need your personal data, but you need it to establish, exercise or defend legal claims, you have the right to request restriction of the processing of your personal data instead of erasure.
  • If you wish to lodge an objection under Art. 21(1) GDPR, a balance must be struck between your interests and ours. Until such time as it has been determined whose interests prevail, you have the right to demand the restriction of the processing of your personal data.

Where the processing of personal data concerning you has been restricted, such personal data shall, with the exception of storage, only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as the site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the padlock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Objection to advertising emails

The use of contact data published within the scope of the obligation to provide a Legal Notice for purposes of the transmission of advertising and information material not expressly requested is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, for example by spam emails.

4. Data collection on this website

Cookies

Our websites use what are known as “cookies”. Cookies are small data packets and do not cause any damage to your end device. They are stored on your terminal device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your terminal device until you delete them yourself or until they are automatically deleted by your web browser.

Cookies can originate from us (first-party cookies) or from third-party companies (known as third-party cookies). Third-party cookies enable the integration of certain services of third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies may be used to evaluate user behaviour or for advertising purposes.

Cookies that are necessary to carry out the electronic communication process, to provide certain functions that you have requested (e.g. for the shopping basket function) or to optimise the website (e.g. cookies to measure the web audience) (required cookies) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing required cookies for the technically flawless and optimised provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, the processing is carried out exclusively on the basis of this consent (Art. 6(1)(a) GDPR and section 25(1) TTDSG); the consent can be revoked at any time.

You can configure your browser such that you are notified about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. Deactivating cookies may restrict the functionality of this website.

You can find out which cookies and services are used on this website in this Privacy Policy.

Consent with Cookiebot

This website uses Cookiebot’s consent technology to obtain your consent to the storage of certain cookies on your end device or to the use of certain technologies and to document this consent in accordance with data protection law. The provider of this technology is Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter “Cookiebot”).

When you go on to our website, a connection is established to Cookiebot’s servers in order to obtain your consents and other declarations regarding cookie use. Afterwards, Cookiebot saves a cookie in your browser in order to be able to assign the consent given or the revocation of that consent to you. The data collected in this way is stored until you request us to erase it, you delete the consent cookie yourself or until the purpose for storing the data no longer applies. This has no bearing on mandatory legal storage obligations.

Cookiebot is used in order to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6(1)(c) GDPR.

Server log files

The website provider automatically collects and stores information in what are called server log files, which your browser automatically transmits to us. These are:

  • Browser type and version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

This data is not merged with other data sources.

The collection of this data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimisation of its website – for which purpose the server log files must be collated.

Contact form

If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you have provided there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up enquiries. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6(1)(b) GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of the inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this was requested; the consent can be revoked at any time.

The data you input into the contact form will remain with us until you request that we delete it, you revoke your consent to us storing it or the purpose for storing the data no longer applies (e.g. after we have completed processing your request). This has no bearing on mandatory legal provisions – in particular retention periods.

Request by email, telephone or fax

If you contact us by email, telephone or fax, your enquiry including all resulting personal data (name, query) will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6(1)(b) GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of the inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this was requested; the consent can be revoked at any time.

We retain the data you send to us via contact requests until you request us to erase it, revoke your consent for its storage or the purpose for storing the data no longer applies (e.g. after we have completed processing your request). This is without prejudice to mandatory statutory provisions, in particular statutory retention periods.

Communication via WhatsApp

We use the instant messaging service WhatsApp, among others, for communication with our customers and other third parties. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Communication takes place via end-to-end encryption (peer-to-peer), which prevents WhatsApp or other third parties from gaining access to the communication content. However, WhatsApp receives access to metadata that is created in the course of the communication process (e.g. sender, recipient and time). Please also note that WhatsApp, according to its own statement, shares personal data of its users with its parent company Meta, which is based in the USA. Further details on data processing can be found in WhatsApp’s privacy policy at: https://www.whatsapp.com/legal/#privacy-policy.

The use of WhatsApp is based on our legitimate interest in communicating as quickly and effectively as possible with customers, interested parties and other business and contractual partners (Art. 6(1)(f) GDPR). If corresponding consent has been requested, the data processing is carried out exclusively on the basis of the consent; this can be revoked at any time with effect for the future.

We retain the communication content exchanged with and on WhatsApp until you request us to erase it, revoke your consent to its storage or the purpose for storing the data no longer applies (e.g. after we have completed processing your enquiry). This has no bearing on mandatory legal provisions – in particular retention periods.

We use the “WhatsApp Business” variant of WhatsApp.

Data transfer to the USA is based on the Standard Contractual Clauses of the EU Commission. Details can be found here: https://www.whatsapp.com/legal/business-data-transfer-addendum.

We have configured our WhatsApp accounts such that data is not automatically matched with the address book on the smartphones in use.

We have concluded a data processing agreement (DPA) with the abovementioned provider.

Use of chatbots

We use chatbots to communicate with you. Chatbots are able to respond to your questions and other input without human assistance. For this purpose, the chatbots analyse further data in addition to your input in order to provide suitable answers (e.g. names, email addresses and other contact data, customer numbers and other identifiers, orders and chat histories). Furthermore, the chatbot may collect your IP address, log files, location information and other metadata. This data is stored on the chatbot provider’s servers.

User profiles can be created on the basis of the data collected. Additionally, the data may be used to display interest-based advertising, provided that the other legal requirements (in particular consent) are met. The chatbots can be linked to analysis and advertising tools for this purpose.

The data collected may also be used to improve our chatbots and their response behaviour (machine learning).

The data you enter during communication is retained by us or the chatbot operator until you request us to erase it, revoke your consent for its storage or the purpose for storing the data no longer applies (e.g. after processing your enquiry has been completed). This has no bearing on mandatory legal provisions – in particular retention periods.

The legal basis for the use of chatbots is Art. 6(1)(b) GDPR, insofar as the chatbot is used to initiate a contract or in the context of the performance of a contract. If corresponding consent has been requested, the processing is based exclusively on Art. 6(1)(a) GDPR and section 25(1) German Telecommunications-Telemedia Data Protection Act (TTDSG), insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g. device fingerprinting) as defined by the TTDSG. The consent can be revoked at any time. In all other cases, use is based on our legitimate interest in ensuring the most effective customer communication possible (Art. 6(1)(f) GDPR).

5. Analysis tools and advertising

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to embed tracking or statistical tools and other technologies on our website. The Google Tag Manager does not itself create user profiles, does not store cookies and does not perform any independent analyses. It is only used for the administration and deployment of the tools integrated via it. However, Google Tag Manager collects your IP address, which may also be transferred to Google’s parent company in the United States.

The use of the Google Tag Manager is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and easy integration and management of various tools on its website. If corresponding consent has been requested, the processing is based exclusively on Art. 6(1)(a) GDPR and section 25(1) German Telecommunications-Telemedia Data Protection Act (TTDSG), insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g. device fingerprinting) as defined by the TTDSG. The consent can be revoked at any time.

Google Analytics

This website uses functions of the Google Analytics web analysis service. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyse the behaviour of website visitors. In doing so, the website operator receives various usage data, such as page views, duration of visit, operating systems used and the origin of the user. This data is assigned to the respective end device of the user. No assignment to a user ID takes place.

Furthermore, Google Analytics enables us among other things  to record your mouse and scroll movements and clicks. Furthermore, Google Analytics uses various modelling approaches to augment the data sets collected and employs machine-learning technologies in data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and section 25(1) TTDSG. The consent can be revoked at any time.

Data transfer to the USA is based on the Standard Contractual Clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

IP anonymisation

We have activated the IP anonymisation function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases is the full IP address transmitted to a Google server in the United States and shortened there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and Internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

You can find more information on how Google Analytics handles user data in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Demographic characteristics in Google Analytics

This website uses the “demographic characteristics” function of Google Analytics in order to display suitable advertisements to website visitors within the Google advertising network. This allows reports to be created that contain statements about the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google and visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the item “Objection to data collection”.

Data processing

We have concluded an order processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising programme from Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to play advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed on the basis of the user data available at Google (e.g. location data and interests) (target group targeting). As a website operator, we can evaluate this data quantitatively by analysing, for example, which search terms have led to the display of our advertisements and how many advertisements have led to corresponding clicks.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and section 25(1) TTDSG. The consent can be revoked at any time.

Data transfer to the USA is based on the Standard Contractual Clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads Remarketing enables us to assign people who interact with our online offering to specific target groups in order to subsequently display interest-based advertising to them in the Google advertising network (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked with Google’s cross-device functions. In this way, interest-based, personalised advertising messages that have been tailored to you on one end device (e.g. mobile phone) depending on your previous usage and browsing behaviour can also be displayed on another of your end devices (e.g. tablet or PC).

If you have a Google account, you can object to personalised advertising via the following link: https://www.google.com/settings/ads/onweb/.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and section 25(1) TTDSG. The consent can be revoked at any time.

Further information and the data protection provisions can be found in Google’s Privacy Policy at: https://policies.google.com/technologies/ads?hl=de.

Target group formation with customer matching

We use the customer matching of Google Ads Remarketing among others for target group formation. In this process, we transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers in question are Google users and logged into their Google account, they are shown suitable advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).

Google Conversion Tracking

This website uses Google conversion tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google conversion tracking allows Google and us to see whether the user has taken certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We determine the total number of users who have clicked on our ads and what actions they have taken. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and section 25(1) TTDSG. The consent can be revoked at any time.

You can find more information on Google conversion tracking in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

6. Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. Further data is not collected or only collected on a voluntary basis. We use newsletter service providers to handle the newsletters, which are described below.

Sendinblue

This website uses Sendinblue to send newsletters. The provider is Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.

Sendinblue is a service with which the sending of newsletters can be organised and analysed, among other things. The data you enter for the purpose of receiving the newsletter is stored on Sendinblue’s servers in Germany.

Data analysis by Sendinblue

Sendinblue enables us to analyse our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links have been clicked, if any. In this way, we can determine which links have been clicked on particularly often, among other things.

In addition, we can see whether certain previously defined actions have been carried out after opening/clicking (conversion rate). This enables us to see, for example, whether you have made a purchase after clicking on the newsletter.

Sendinblue also allows us to subdivide (“cluster”) newsletter recipients according to different categories. The newsletter recipients can be subdivided according to age, gender or place of residence, for example. In this way, the newsletters can be better adapted to the respective target groups.

If you do not want any analysis to be performed by Sendinblue, you must unsubscribe from the newsletter. We provide a corresponding link for this purpose in every individual newsletter.

For detailed information on the functions of Sendinblue, please see the following link: https://de.sendinblue.com/newsletter-software/.

Legal basis

The data processing is based on your consent (Art. 6(1)(a) GDPR). You can revoke this consent at any time. The revocation will not affect the lawfulness of the data processing carried out on the basis of the consent up to the point of revocation.

Storage duration

We or the newsletter service provider will store the data you provide for the purpose of receiving the newsletter until you unsubscribe from the newsletter and will delete it from the newsletter distribution list after you unsubscribe from the newsletter. This has no bearing on any data that has been stored by us for other purposes.

After you have unsubscribed from the newsletter distribution list, we or the newsletter service provider will store your email address in a blacklist if necessary to prevent future mail-outs. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). There is no time limit on the storage in the blacklist. You can object to the storage if your interests outweigh our legitimate interest.

For more details, please refer to Sendinblue’s privacy policy at: https://de.sendinblue.com/datenschutz-uebersicht/.

Data processing

We have concluded a data processing agreement (DPA) for the use of the above service. This is a contract required under data protection law that ensures that the processor only processes the personal data concerning our website visitors in accordance with our instructions and in compliance with GDPR.

7. Plugins und tools

YouTube with enhanced data protection

This website embeds videos from the website YouTube. The operator of the pages is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in extended data protection mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch the video. However, the disclosure of data to YouTube partners is not necessarily excluded by the extended data protection mode. Thus, YouTube establishes a connection to the Google DoubleClick network, regardless of whether you watch a video.

As soon as you start a YouTube video on this website, a connection to YouTube’s servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your browsing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, YouTube may store various cookies on your end device after starting a video or use comparable recognition technologies (e.g. device fingerprinting). YouTube can obtain information about visitors to this website in this way. This information is used to collect video statistics, improve user experience and prevent fraud attempts, among other things.

If necessary, further data processing operations over which we have no control may be triggered after the start of a YouTube video.

YouTube is used in the interest of providing an appealing presentation of our online services. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. If corresponding consent has been requested, the processing is based exclusively on Art. 6(1)(a) GDPR and section 25(1) German Telecommunications-Telemedia Data Protection Act (TTDSG), insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g. device fingerprinting) as defined by the TTDSG. The consent can be revoked at any time.

For more information about privacy at YouTube, please see its privacy policy at: https://policies.google.com/privacy?hl=de.

Google Fonts (local hosting)

This site uses what are called Google Fonts, which are provided by Google, for the uniform display of fonts. The Google Fonts are installed locally. No connection to Google servers is made.

Further information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

8. eCommerce and payment providers

Processing customer and contract data

We collect, process and use personal customer and contractual data for the purpose of establishing, structuring the content of and amending our contractual relationships. We collect, process and use personal data about the use of this website (usage data) only insofar as this is necessary to enable the user to use the service or to charge for it. The legal basis for this is Art. 6(1)(b) GDPR.

The collected customer data will be erased after completion of the order or termination of the business relationship and expiry of any existing legal retention periods. This is without prejudice to statutory retention periods.

9. Our own services

Handling of applicant data

We offer you the opportunity to apply to us (e.g. by email, post or via online application form). Below you will find information about the scope, purpose and use of your personal data collected during the application process. We warrant that the collection, processing and use of your data will be in accordance with applicable data protection law and all other legal requirements and that your data will be treated in strict confidence.

Scope and purpose of data collection

If you send us an application, we will process your associated personal data (e.g. contact and communication data, application documents, notes taken during interviews etc.) insofar as this is necessary to decide on whether to establish an employment relationship. The legal basis for this under German law is section 26 German Data Protection Act (new version) (BDSG-neu) (initiation of an employment relationship), Art. 6(1)(b) GDPR (general contract initiation) and – if you have given your consent – Art. 6(1)(a) GDPR. The consent can be revoked at any time. Within our company, your personal data will only be shared with persons who are involved in processing your application.

If the application is successful, the data submitted by you will be processed on the basis of section 26 BDSG-neu and Art. 6(1)(b) GDPR for the purpose of implementing the employment relationship is stored in our data processing systems.

Data retention period

If we are unable to make you a job offer, if you reject a job offer or withdraw your application, we reserve the right to process the data you have submitted on the basis of our legitimate interests (Art. 6(1)(f) GDPR) for up to six months from the termination of the application process (rejection or withdrawal of the application). The data is subsequently deleted and the physical application documents are destroyed. The purpose of the storage in particular is for evidence purposes in the event of a legal dispute. If it is evident that the data will be required after the six-month period has expired (e.g. due to an impending or pending legal dispute), erasure will only take place when the purpose for continued storage no longer applies.

Storage for a longer period can also take place if you have provided corresponding consent (Art. 6(1)(a) GDPR) or if legal retention obligations prevent the deletion.

Our social media accounts

This privacy policy applies to the following social media sites

Data processing by social networks

We maintain publicly accessible profiles on social networks. The individual social networks used by us can be found below.

Social networks such as Facebook, Twitter etc. can generally perform an extensive analysis of your user behaviour when you visit their website or a website with integrated social media content (e.g. “like” buttons or advertising banners). Visiting our social media sites triggers numerous processing operations relevant to data protection. In detail:

If you are logged into your social media account and visit our social media services, the operator of the social media portal can assign this visit to your user account. However, your personal data may also be collected under certain circumstances if you are not logged in or do not have an account with the respective social media portal. In this case, this data collection takes place, for example, via cookies that are stored on your end device or by recording your IP address.

The operators of the social media portals can use the data collected in this way to create user profiles in which your preferences and interests are stored. In this way, interest-based advertising can be displayed to you inside and outside the respective social media service. If you have an account with the respective social network, the interest-based advertising may be displayed on all devices on which you are or were logged in.

Please also note that we cannot track all processing on the social media portals. Depending on the provider, further processing operations may therefore be carried out by the operators of the social media portals. For details, please refer to the terms of use and privacy policies of the respective social media portals.

Legal basis

Our social media services are designed to ensure the broadest possible presence on the Internet. This is a legitimate interest within the meaning of Art. 6(1)(f) GDPR. The analysis processes initiated by the social networks may have different legal bases as their foundations, which must be specified by the operators of the social networks (e.g. consent as defined under Art. 6(1)(a) GDPR).

Controller and assertion of rights

If you visit one of our social media sites (e.g. Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered during this visit. You can exercise your rights (information, correction, deletion, restriction of processing, data portability and complaint) both vis-à-vis us and vis-à-vis the operator of the respective social media portal (e.g. vis-à-vis Facebook).

Please note that we do not have full influence over the data processing operations of the social media portals despite the joint controllership with the social media portal operators. Our capabilities are largely determined by the corporate policy of the respective provider.

Storage duration

The data collected directly by us via the video and conference tools will be erased from our systems as soon as you request that we erase it, you revoke your consent to us storing it or the purpose for storing the data no longer applies. Stored cookies remain on your end device until you delete them. This will have no bearing on mandatory legal provisions – especially retention periods.

We have no influence over the storage period of your data that is stored by the operators of the social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g. in their privacy policy, see below).

Your rights

You have the right to receive information free of charge and at any time about the origin, recipients and purpose of your stored personal data. You also have the right to object, the right to data portability and the right to lodge a complaint with the competent supervisory authority. Furthermore, you can request the rectification, blocking, erasure and, under certain circumstances, the restriction of the processing of your personal data.

Social networks in detail

Facebook

We have a profile on Facebook. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter “Meta”). According to Meta, the data collected is also transferred to the USA and other third countries.

You can adjust your advertising settings independently in your user account. To do so, click on the following link and log in: https://www.facebook.com/settings?tab=ads.

Data transfer to the USA is based on the Standard Contractual Clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum und https://de-de.facebook.com/help/566994660333381.

For details, please refer to Facebook’s privacy policy: https://www.facebook.com/about/privacy/.

Instagram

We have a profile on Instagram. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Data transfer to the USA is based on the Standard Contractual Clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.

For details on how the platform handles your personal data, please refer to Instagram’s privacy policy: https://help.instagram.com/519522125107875.

LinkedIn

We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies.

If you wish to disable LinkedIn advertising cookies, please use the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Data transfer to the USA is based on the Standard Contractual Clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

For details on how the site handles your personal data, please see LinkedIn’s privacy policy: https://www.linkedin.com/legal/privacy-policy.

YouTube

We have a profile on YouTube. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. For details on how they handle your personal data, please refer to YouTube’s privacy policy: https://policies.google.com/privacy?hl=de.